I think the key to pumping some life into the line could be done a couple of ways.But how would Hasbro be able to pump life into the line?
1. Neutral poses and articulation.
People will buy figures the can use and pose. They need to fit in vehicles (if they release any). Hasbro specialty is clearly not making “statue” figures. This can’t be used as an excuse for raising prices either.
2. Better packaging
I don’t mean a new card or vintage cards. They need to innovate they way figures are sold. Sell figures with pieces of playsets (which would work especially well with the current waves) or with pieces of a vehicle. Sell figures in cheaper army builder sets - offer a discount for buying 4 Stormtroopers, don't overcharge for it. Or at a minimum make figures available – stop short packing. Hasbro needs to stop thinking about collectors and think about logic. There are lots of Stromtroopers on screen, sell more. People like Boba Fett, don’t short pack him. Ephant Mon is an awesome sculpt, people will want to buy it.
3. Give people a reason to care.
Surprise collectors and let them use their proofs of purchase. Sink some money into something amazing. Maybe offer a huge playset that will only be available if people pre-pay online.
I think Star Wars is a strong franchise. But Hasbro needs to change their approach. Instead of banking on the fact that people will simply buy Star Wars, they need to sell Star Wars to people. Hasbro should treat Star Wars as if people weren’t interested in buying the toys, which now seems to be happening.