Will there be any ordering limits, at least on the first release?
I will probably have a quantity limit for a certain timeframe.
Things are...fluid right now as to quantities and such. But I am nailing them down this week.
I think I will have one "immordle" edition where the quantities are a lot higher than the other colors because I think people will want this one color over the others.
I don't intend for things to sell out immediately.
If we find that happens, I'll adjust accordingly.
This isn't Mattel. You're talking to the one and only.
The one of each club can work pretty well i think. If you look at the way spanky stokes pulled it off with his artist strolls it seems to work perfectly. I know a few people who would be all over something like that simply because with toys as old as the ones we love we tend to be old enough to have the income to buy what we want but it's time that is hard to find. So being around for a drop is a difficult task, The 10 or 20 or 30 bucks we need to cough up is easy in comparison.
I'm going to really look at this carefully.
Don't confuse the anger which surrounds the Mattel subs with something like this. Their main issue is that everyone hates Digital River. Then there's the price of the figures, which, when you're forced to buy figures you don't want, makes you mad. Also, the MOTU line is a conglomeration of 3 'different' 80's toy lines (and that's not including all the 2002 series, and any other weird characters they throw in there), one of which was a Girls line. The hard core Classic series fans don't always want all of the she-ra characters, and vice versa. It's all kind of a mess really. But for something like Mordles, well, you get what you expect, Mordles. No ones sitting there going,"Hey! Why are there no hot wheels in my sub!!??".
Especially if you intend to include some cool variants, I think you should definitely have subs. The hardcore fans can gettem, the rest can cherry pick as they please. I know I personally would LOVE a sub feature for this, cause, I want ALL the MORDLES!!!
A simple question about subscriptions and clubs, just so I can get some feedback. Do people consider variant eye colors a "new" figure? For instance, it's not going to be a shock to anyone that one of the Mordle colors is going to be yellow. If the first release has a Mordle with blue eyes, would people consider a green-eyed yellow Mordle in the third release a "new" figure that they would want
Not that I've considered that, or think it would come up much. Since no original tooling exists,

Hoping to have a preview of one of the new Mordles for you guys this week!
John K.