'Don't Tase me, bro!' a global sensation
The anguished cries of a student prankster, who was subdued using a Taser stun gun at a political meeting in Florida, has resonated worldwide in a matter of hours.
Two days later, it has now earned a place in the pop culture lexicon alongside Janet Jackson's "wardrobe malfunction" and the infamous Star Wars Kid.
"Don't Tase me, bro!" was uttered by Andrew Meyer as he was pinned to the floor by police after he disrupted a question and answer session with US Senator John Kerry.
The phrase is also being emblazoned on T-shirts.
YouTube videos of the incident, which was sparked by Meyer's relentless questioning of Senator Kerry during a talk he was giving at the University of Florida, have been viewed almost 3 million times.
Meyer, 21, stepped up to the microphone to ask cheeky questions about impeaching US President George Bush and whether Senator Kerry and Mr Bush were both members of the Skull and Bones society at Yale.
Meyer's voice became louder and more aggressive as he continued his diatribe and, when he refused to step away from the microphone, he was restrained by police officers. After struggling with police and resisting their attempts to remove him from the room, Meyer was subdued with a Taser.
"Don't Tase me, bro!" was the 11th most searched for phrase on Google and opportunistic web users have already registered internet domain names using spelling variations of the phrase.
(On Yahoo, "Andrew Meyer" is the fasting moving search term and "John Kerry" is fourth fastest.).
Remixed versions of the original clip, as well as various video responses from viewers, are pouring into YouTube.
Also, check out:
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