Buyers and sellers behave differently on Amazon as opposed to eBay.
As casual buyers, you probably don't realize the differences. But as a long-time seller, the differences become apparent.
If eBay is the world's flea market, Amazon is the world's shopping mall.
Plenty of buyers (not browsers) come there only to buy NEW items, and are willing to pay a premium as such.
I don't know about a 4000% difference, but some markup for sure.
Books are tricky because, realistically, you can only confirm them as "new" if they are shrinkwrapped -- and book are almost never shrinkwrapped.
Any discoloration, a single creased page, a dented corner, scratches to the dust jacket, wrinkling at the edges, penciled writing on the inside cover, shelf wear, etc, will make the book ineligible to be called "new."
All that said, if you can truly confirm the book as new (and thoroughly describe it as such), it makes sense to list it as NEW.
If "like new" lists at $25 and one person has it listed as "new" for $1000, and I also had a book that I would truly call new, I would list it as $200 or $250.
I would describe exactly how it is new. I would have it priced 4x or 5x the "like new" price but still significantly below the other NEW guy.
Eventually, a buyer that has to have that book NEW may come along.
Amazon is a long-game (think high end mall not desperate weekend flea market) so the item may be listed for years before the right buyer comes along. \
Again, this is why the individualized description is so important.
Hope this helps when thinking about pricing on Amazon.
Edited by steverotters, 04 November 2015 - 10:44 AM.