They ARE dicks. But-
However shitty they treated that guy, they don't deserve strangers- who I am sure have never even been to this place or even live near it- trying to ruin the company by posting jokey remarks,etc.....
The pizza guy got his feelings hurt. So....deal with it. You SHOULD be in control of your feelings.
The potential damage to this business is ridiculous comparing it to hurting the pizza guys feelings. (He hurt my feelings and made me uncomfortable-SO everyone quick, post silly reviews and lets try to end this business)...STUPID. They are in effect ruining many others lives if this business really does get hurt by all this.
The amount of people driving by the place (car dealers usually placed on busy streets)- I don't think that the internet ratings will effect their sales really.....they might take a small bump on the chin, but like most shitty buy here pay here dealers who sell used cars,etc- they get drive by traffic, not internet traffic.