It's called Number Busters and it's basically Gormiti but marketed for younger kids.

It's the exact same format as Gormiti:
PVC figure w/ random number printed on the foot and a corresponding game card with a number.
The Game is presented as an educational game to teach pre-schoolers math. You can play simple higher number wins with figures only, play figure + card value (exactly like gormiti), or play based on who can add the numbers faster.
So far there's a 10 pack starter ($20), 4 pack bootsers ($10) and a electronic carry case w/ 2 figures ($20). The 2 Wal Marts I checked had only 2 different 4 packs, each including 1 or each faction.
Speaking of Factions it's similar to Gormiti as there's a Land (brown/green), Fire (red/yellow), Space (black/grey) and Water (blue/turquoise). The main difference is that some of the sculpts are re-colored in different factions (cursory examination of the collector poster reveals that most sculpts are available in 1 or 2 factions.)
Overall the sculps are a bit cartoonier that Gormiti, barring one robot sculpt (Pyrobo/Plasma Bot) which I think is stylistically very Gormiti like. Most have painted pupils and a blocky style and clean paint ops.
I picked up a starter and a booster.
They're fun figures, and I thinke they're a very interesting educational spin on the Gormiti craze (which isn't even an actual craze in the US yet!!!)...
SpyMagician
Links to more pics and info on Amazon and Littletikes.com:
http://www.amazon.co...u...7406&sr=1-1
http://www.littletik...=Product Search
http://www.littletik...=Product Search